Future development trend of outdoor high brightness liquid crystal display

At present, the output of LCD panels in mainland China has ranked second in the world, with the rapid growth of independent core technologies and the continuous enhancement of global industrial discourse power. On LCD TV panels, the shipments of panel manufacturers in Chinese mainland have accounted for 30% of the world, reaching 77 million pieces, surpassing the market share of China and Taiwan Province by 25.5% for the first time, ranking second in the world after South Korea.

On the whole, the global LCD factories are mainly concentrated in China, South Korea and Japan, among which the LCD production lines in Chinese mainland, China, Taiwan Province, South Korea and Japan account for 53%, 15%, 32% and 5% respectively, while the OLED LCD production line is currently monopolized by South Korea (accounting for 78%). At present, there are 57/29/20/12 panel production lines in Chinese mainland, China, Taiwan Province, South Korea and Japan respectively, and the subsequent production expansion is mainly concentrated in Chinese mainland and South Korea.

Although China's panel industry has made great breakthroughs, the technology of local manufacturers is still weak, especially in the field of high-end products, LCD panels are imported from Korea, Japan, Taiwan Province and other places all the year round. Especially in the development of new technology, there is still a big technological gap with enterprises in Japan, South Korea and Taiwan Province, and it is still in the stage of catching up with technology as a whole. Moreover, the self-sufficiency rate of LCD panel is still low, with the self-sufficiency rate only being 30%, and the products are heavily dependent on the outside world, which affects the long-term development of domestic LCD panel industry to some extent.

With the gradual maturity and application of 5G technology, the large-scale trend of TFT-LCD panels can better meet the requirements of high-definition applications, thus driving the increasing demand of TFT-LCD panels. From 2019 to 2023, the shipping area of TFT-LCD panels is expected to increase from 223 million square meters to 249 million square meters, an increase of 12.20%.

With the globalization of digitalization and IoT, the changes of users' usage scenarios and application requirements have brought opportunities for product innovation and new incremental space for the market, especially the demand of OLED, Mini LED, super-sized TV with high refresh rate and other market segments has good growth potential.

From the perspective of future content requirements and application scenarios, there are more and more flexible display applications such as games, short videos, on-board vehicles, medical treatment, etc. Content requirements drive the demand of the whole machine, and the demand of the whole machine drives the demand of display devices. Therefore, high contrast, high resolution, high refresh rate, low power consumption, flexibility and abnormity, 3D, etc., all become the future display requirements.